They formalized their relationship with the joint venture after collaborating on two Burna Boy tours together.

Ugeh says he was approached by several entertainment companies with co-promotion offers but noted that Live Nation was the only company that offered a “true partnership” the would grow Burna’s reach in the U.S. Ugeh and Live Nation first began working together in 2018, when Live Nation was approached by Burna Boy about a possible tour deal and the musician insisted that Ugeh be involved in any tour plans. Since then Andy has been a great ambassador of the culture and we have gone on to co-produce very successful tours together” with more on the horizon. Ugeh tells Billboard that Messersmith “took special interest in music from the continent,” noting “it only takes one person to believe, and he did.

“With our combined passion for the music and utilizing the assets that both Live Nation and Duke Concept bring to the table, we have been very successful.” “Over the past few years working with Duke, our relationship has grown immensely,” says Andy Messersmith, director of touring at Live Nation. Femme It Forward Sets Inaugural Give Her FlowHERS Awards Gala: Exclusive

Burnaware professional full 2018